The year 2020 is claimed to be the most memorable time for the 4.0 era. The unending war with the Covid-19 has changed not only the business landscape but also the way humans interact with one another. Simultaneous and massive social distancing and so-called “lockdown” strictly uphold both in Eastern and Western hemispheres.
The fear of economic instability is rampant. Lots of businesses experienced cut-offs. Schools, restaurants, and public transport are closed. But, disruptive technology somehow has shown its massive contribution and offering a better life during the Pandemic.
For instance, a disruptive video communication platform such as Zoom Video Communication (ZM). Zoom was initially targeted enterprise for the teleconference. Now, it has helped thousands even millions of corporate and individuals to communicate and finish their tasks faster and clearer. Zoom growing up to 300 million daily meeting participants due to the Pandemic.
Another example of disruptive technology, from one of the media conglomerate, Mark Zuckerberg, Facebook Inc. Facebook harnessing small-medium enterprises or businesses that got the major revenue impact from the Pandemic. This social network is offering a new section called “Business Nearby“ in liaising and helping small business owners to gain sales from whatever service or mostly food products they sell on Facebook.
On the other hand, Instagram also offers a simple collection of tagged-algorithm from #stayathome to #supportsmallbusiness. As reported by TechCrunch in May 2020, these handful features provided by Facebook Corp. is to help businesses get “more virtual foot traffic as they move online to stay open.”
Based on The World Bank Report in April 2020, Indonesia is claimed to be the largest economy in South East Asia. The country now has opened its door to massive investors from around the world. Take for Example East Venture, Number One-The Most Active Venture Capital in SEA has been funding Tokopedia in 2010 and it has a substantial swift the conventional market, buying-selling landscape in Indonesia.
On the other hand, one of the local Unicorn Start-Up, Go-jek that has been funded by Seqouia, Open Space Venture (and many more to come) now has significant contribution due to its cutting-edge technology. Go-Jek has done a major outbreak not only in social and behavioral purchase decisions that mostly Indonesian are apt to, but it also sustains Indonesian economy growth by providing more job opportunities and small-medium businesses to grow.
Technology has met its titled goal. It is being used to help for the better and greater good of people. During the Pandemic, “Lockdown” are inevitable, social distancing, stores are closed, manufacturing is slowed down, and lay-offs are the most interesting news agenda to cover recently. But technology vibrates more powerful to move and unite all the transaction, logistics, manufacturing, and business into an un-barrier world to strive and grow. With the disruptive technology that we have now, seems like the Pandemic has released its power and create a better life and technology literacy for Indonesian.
The impacts are strongly applied in the Indonesian internet economy but also education. Indonesian education systems are still conventional, where face to face meeting plays a crucial role in each curriculum and task submission are printed. Even some schools in some cities don’t have a budget allocation for the Internet at their common space or even library. Today, every school should consider a budget for internet present at school, because they have witnessed how disruptive technology and its infrastructure is the key to stay updated and moving forward within this uncertain time.
The emergence of disruptive technology has nailed its mission, “to disrupt”. As the disruption in conventional business life, the questions we often address does it create a substantial impact on social life? Does it worth investing and continue on to be supported, when it has disrupted conventional business, transaction, and people’s purchase behavior landscape?
The answer is, Yes. Disruptive technology has exhibited a profound value and offering a better life for us before, during, and predicted after the pandemic. The way we communicate, interact, conventional economy, and the existing business models might change. By accepting new ways of living, we find a new solution and preparation for the future.